Freelance designer, based in London.
Big-brand experience, working directly with small businesses.
I have 20 years of experience in digital, advertising and publishing. The last 10 years have been focused on design. I've worked on brands like Stella McCartney, NatWest and Bupa, and I now work directly with clients on brand, social media strategy, packaging and websites.
I live in Hackney with my wife and two kids. I love both making and looking at art. Music is my other passion.
I work with businesses at every stage. Sometimes that means a new brand or website. Other times it means looking at what you already have and telling you honestly what's working and what isn't. From there, I'll put together a plan so your business looks and feels right everywhere customers come across it, from your website and packaging to your Instagram and emails.
Designing for large companies taught me to focus on what will make a real difference to a business. For you, that might mean more enquiries, more sales, or customers who understand what you do from the first interaction.
High quality work without the agency price tag
How I can help you and your business
Understanding what you can do yourself and what needs a professional
Doing enough research to make good decisions, without slowing things down
Knowing what problems to solve and why
Collaborating to create something that's entirely yours
Finishing every detail with the care you'd get from a big agency
Designing with professional tools and platforms like Figma, Adobe, Framer and Shopify
Using AI where it helps, never as a substitute for design skill
Working Together
What people say about me
“You’ve really lifted the user experience. You are so passionate and level headed”
Product Director
“Daniel's pragmatic approach and creativity are a real asset to the business.”
Design Director
